Here are Kenya’s most promising startups to keep an eye on in 2025:
1. Uncover – Revolutionizing African Skincare with K-Beauty Tech
Founders: Sneha Mehta (CEO), Jade Oyateru (COO), Catherine Lee Founded: 2021
Uncover is redefining skincare for African women by blending South Korean beauty innovations with locally sourced botanicals. The company uses AI-driven personalization, gathering user data through quizzes on its app to create tailored skincare regimens.
With $1.4 million in seed funding (as of July 2024), Uncover is expanding into the US, Ghana, and Uganda while strengthening its presence in Kenya and Nigeria through retail partnerships with pharmacies like Goodlife and Medplus. Its digital community of over 200,000 women highlights its growing influence in the beauty-tech space.
Why Watch in 2025?
· Expansion into new African and global markets
· AI-powered product customization
· Strong traction in e-commerce and retail
2. Zuri Health – Affordable Digital Healthcare for the Mass Market
Founders: Daisy Isiaho, Ikechukwu Arthur Anoke, Titilola Olaolu Hassan Launched: 2021
Zuri Health is making healthcare accessible through SMS, WhatsApp, and a dedicated app. The platform connects patients with doctors, facilitates lab tests, and enables pharmacy deliveries at affordable rates.
Operating in seven African countries—Kenya, Ghana, Nigeria, Senegal, South Africa, Uganda, Tanzania, and Zambia—Zuri Health has partnered with over 16 mobile networks, reaching more than 400,000 SMS subscribers.
Why Watch in 2025?
· Pan-African expansion strategy
· Partnerships with telecom providers for wider reach
· Increasing demand for telemedicine in underserved regions
3. Flux – A Rising Star in Kenya’s Tech Ecosystem
Founder: Sam Davies
While details on Flux remain under wraps, the startup is generating buzz in Kenya’s tech scene. Given the country’s reputation for fintech and logistics innovation, Flux could be positioned to disrupt sectors like digital payments, SaaS, or supply chain solutions.
Why Watch in 2025?
· Potential breakthrough in an untapped market
· Backing from Kenya’s vibrant investor community
4. Medbook Kenya – Digitizing Healthcare Records
Founders: Polly Okello, Christopher Maranga, Sieka Gatabaki
Medbook Kenya is streamlining healthcare management by digitizing medical records. Its platform allows doctors and patients to access health data seamlessly, reducing inefficiencies in hospitals and clinics.
As Kenya’s health-tech sector grows, Medbook’s role in improving data accuracy and patient care could position it as a key player.
Why Watch in 2025?
· Government and private sector push for digital health solutions
· Potential integration with national health systems
5. UjuziKilimo – Smart Farming Through Data Analytics
Founders: Brian Bosire, Evan Wadongo, Dickson Ayuka
UjuziKilimo empowers smallholder farmers with real-time soil and weather data, helping them optimize crop yields. By using sensors and AI, the startup bridges the gap between traditional farming and precision agriculture.
With food security as a pressing issue, UjuziKilimo’s tech-driven approach could revolutionize Kenya’s agri-sector.
Why Watch in 2025?
· Rising adoption of agri-tech in Africa
· Climate-smart farming solutions in demand
6. Zeraki – Transforming Education Through EdTech
Founders: Isaac Nyangolo, Erick Oude
Zeraki provides digital learning tools, performance analytics, and interactive content for Kenyan schools. Its platform helps educators track student progress while offering students access to quality e-learning materials.
As Kenya pushes for digital education, Zeraki is well-positioned to lead the ed-tech revolution.
Why Watch in 2025?
· Government and investor focus on digital education
· Scalability across East Africa
Final Thoughts
Kenya’s startup ecosystem is a hotbed of innovation, with these six companies leading the charge in their respective industries. From Uncover’s AI-powered skincare to Zuri Health’s telemedicine solutions and UjuziKilimo’s agri-tech advancements, these startups are set to make waves in 2025 and beyond.
Investors, policymakers, and consumers should keep a close watch—these startups aren’t just solving local problems but are also positioning Kenya as a hub for African innovation.
